In the past, I’ve owned my own business. Also, I’ve worked for a Fortune 500 company and I worked for a little Ma & Pa place. Over that time I’ve read several business books but Guy Kawasaki’s bookEnchantment is the best book I’ve ever read on business. Actually, it’s one of the best books I’ve ever read on LIFE.
No, Guy isn’t going to tell you what to look for in an accountant or how to find a web-designer. This book is much more existential. Guy tells you how to create a foundation for your business, promote it and operate it with the highest ethics and standards and how, when doing so, you’ll enchant anyone who crosses your path.
What I particularly like about the book, and why I’m writing about it here on a gadget website, is that Guy explains how to use modern social media and technology to expand and promote your business and how to use those technologies without being annoying!
Even though I read it already, I’m going to be buying an autographed copy. Order one from Kepler’s Books and Magazines and Guy will personalize and sign one for you.